MEET THE COLLECTIVE
Curate Mobile Ltd.
A seasoned leader with 25 years of experience in marketing and advertising, Ira has been instrumental in the success of multi-national advertising companies and small independently owned agencies across Canada and Europe.
Prior to Brandfire, Ira has held leadership roles including Managing Director at Public Inc., and Vice President at Cossette Communications.
Joe’s 20 years of experience spans across platforms (digital pure-play, publishing, broadcasting), marketing, and consulting.
Before joining Curate Mobile, Joe was Country Manager of Snap Inc. Prior to that, he held multiple leadership roles with some of the world's most innovative technology and media brands including Microsoft and AOL/Verizon.
Karla is CEO and Founder of openGravity and collective.iq.
A seasoned business leader and entrepreneur with over 20 years of experience in brand, strategy, marketing, and digital technologies, she has previously held several leadership roles including CMO at Dundee Corporation, Executive Strategy Director & Managing Director at Mirum Agency, and Executive Vice President at WPP/Young & Rubicam Canada.
As a classically trained CPG marketer with over 15 years’ experience, Laura has a proven track record of leading and curating original marketing and digital strategies.
Prior to CIBC, she was Head of Marketing at Mars Wrigley Confectionary Canada. Laura’s ability to create disruptive work has led Skittles to win 2 CANNES Lions.
With 20+ years in the advertising (media) industry, Steven brings a wealth of experience in leadership, strategic thinking, and media value. Prior to his role at theturnlab, he was the VP of Media at Top Drawer Creative.
As Vice President & Chief Technology Officer at McDonald’s Canada, Lara leads the transformation of the Canadian business through technology.
She is a digital storyteller and change agent with over 20 years experience leading organizational and technology transformation at a number of Canada's leading companies including Rogers Communications, General Mills, Torstar, and Johnson & Johnson.
Lisa is the of the Head of Marketing Canada at Ulta Beauty.
Prior to this, Lisa was the Director of Marketing and Digital Experience at Starbucks Canada. She is an accomplished and strategic marketing professional with over 20 years of leadership experience building iconic brands and delivering outstanding performance for companies like Bacardi, TJX, and Procter and Gamble.